Navico, the market leader in recreational and coastal commercial marine electronics, has announced the appointment of Mark McCully as its new Global Chief Marketing Officer. A seasoned marketing executive, McCully will direct all high-level branding and marketing activities for the B&G, Eagle, Lowrance, Northstar and Simrad brands throughout the world, with a targeted goal of expanding the company's brand presence and positioning.
Mark brings more than 25 years of marine and consumer electronics marketing experience and over 15 years of senior marketing executive experience to the position. Mark also ran his own global strategic marketing consulting business, Intellectual Marketing Capital, serving several clients in the marine, consumer electronics, and service industries.
His extensive marketing record also includes seven years as Vice President of Global Consumer Marketing for Philips Consumer Electronics as well as holding senior marketing positions with The Coca-Cola Company, Hayes Computer Products and Lippi & Morris International/BK&T, working on P&G brands.
McCully has a Bachelor of Science Degree in Marketing and a Minor in Advertising from The Pennsylvania State University. He is an active member of the American Marketing Association, Direct Marketing Association, and Public Relations Society.
"I am very excited to be here. There is a great opportunity in front of us to capture share, and develop our brands through relevant, insightful, and persuasive differentiation," said Mark. "My goal is to make Navico a market leader in the marine and outdoor industry and I am confident we will accomplish this."
"I am thrilled to welcome Mark to Navico," said Leif Ottosson, Navico CEO and President. "His strong record of success in planning, creativity and thought-leadership regarding consumer brand relationships will prove essential in helping Navico achieve its goals for global market share and awareness for its brands."
- ENDS -
For general press enquiries please contact Matthew Trace, Remarkable PR, 01962 893 893 or email matthew.trace@remarkablegroup.co.uk
Notes to Editor
About Navico
Navico is the parent company to five leading marine electronics brands: B&G, Eagle, Lowrance, Northstar and Simrad. These brands offer premium solutions within every segment of marine electronics, making Navico an industry leader and the largest marine electronics manufacturer. Navico has development and manufacturing facilities in the USA, Mexico, UK, Norway and New Zealand and is headquartered in Oslo, Norway. Navico’s global distribution network covers over 100 countries across 8 time zones.
www.navico.com