February, 16

Lowrance® HDS PRO® with ActiveTarget™ 2 and Active Imaging™ HD Wins NMMA Innovation Award at the 2023 Miami International Boat Show

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Tulsa, Okla. (February 16, 2023) – Lowrance®, a world-leader in fishing electronics since 1957, has been awarded a 2023 Discover Boating Miami International Boat Show Innovation Award in the consumer electronics category for its new HDS PRO® with ActiveTarget™ 2 and Active Imaging™ HD. 

“We are honored to win an Innovation Award for our latest products,” said Jeremiah Clark, VP and General Manager, Fishing Systems of Navico Group. “This new technology is aimed at helping anglers find, see and catch more fish, by providing the full suite of tools with the highest resolution and clearest images of fish and structure to date. The Lowrance team is dedicated to innovating superior products and this recognition is a testament to that.” 

HDS PRO forms the heart of the Ultimate Fishing System, offering full networking and bow-to-stern boat control spanning trolling motors, autopilots, engines, radar, communications, and connectivity and control of PowerPole® shallow water anchors. The new HDS PRO introduces two new chart overlays for ActiveTarget Scout mode and Ghost 360, as well as a new 10-inch display, an angler favorite, with a new form factor and aspect ratio, delivering a better screen in a new package.    

ActiveTarget 2, the newest update to the award-winning ActiveTarget live sonar, provides higher-resolution views of fish movement and structure and enables anglers to quickly recognize if lures and techniques are working in real-time allowing them to make adjustments to get fish to strike. It delivers a smoother and more consistent image across the entire range, with full live-action picture in Forward, Down and Scout views. Additionally, HDS PRO will allow for the use of two systems at the same time giving even more views simultaneously with 180 View, Scout Wide View and Forward and Scout split screen view.

Active Imaging HD rounds out the suite of products with the clearest images of fish and structure from Lowrance® CHIRP sonar, SideScan and DownScan Imaging™. Additionally, a new FishReveal™ SideScan view is now available with a new S3100 Sonar Module, in addition to the already popular DownScan Fish reveal view, helping anglers easily identify fish targets to the sides and beneath the boat.

“Lowrance HDS PRO brings fish finding to a new level by combining two live sonar systems giving a more comprehensive and wider view to the angler. The innovation doesn’t stop there. With new overlay features and FishReveal now in SideScan mode, locating trophy fish has never been quicker and easier,” said judge Glenn Hayes.

The Innovation Awards program, organized by NMMA and judged by Boating Writers International (BWI), honors manufacturers and suppliers who bring new, innovative products for the boating industry to market. The award acknowledges products that best meet criteria including innovative distinction from other products currently being manufactured, benefit to the marine industry and/or consumer, practicality, and cost-effectiveness. The judging committee is comprised of BWI members who perform product testing throughout the year and have expertise in marine products.

About Lowrance®

Lowrance® is part of Navico Group, a division of Brunswick Corporation (NYSE: BC), and has been a leader in marine electronics and sonar technology since first inventing the original consumer fishfinder in 1957. It features a brand portfolio that is dedicated to helping anglers find and catch more fish, and includes the industry-leading HDS PRO®, Elite FS™, Hook Reveal™ Chartplotters & Fishfinders, ActiveTarget™ 2 and Active Imaging™ HD Sonars and Lowrance Ghost™ Trolling Motors. Lowrance is distributed in more than 100 countries worldwide. More information is available at lowrance.com.

About Navico Group

A division of Brunswick Corporation (NYSE: BC), Navico Group is the world’s leading supplier of integrated systems and products to industries ranging from marine to recreational vehicle and beyond. The Navico Group portfolio is comprised of industry-leading brands in power management, digital control & monitoring, networked devices, and marine electronics. Some of the many brands that make up Navico Group include: AncorAttwoodB&GBEPBlue Sea SystemsC-MapCZoneGarelickLencoLowranceMarincoMastervoltMotorGuideProgressive IndustriesProMarinerRELiONSimrad, and Whale.



For more information on HDS PRO®, ActiveTarget™ 2 and Active Imaging™ HD, please contact: