Two men fishing on a boat.

Fishing systems

Built for the catch

Delivering powerful and cutting-edge technology to your time on the water. Our products are designed to help you find, see and catch more fish.

Fishing hook icon

the ultimate connected system

From trolling motor and Power-Pole integration to communications and audio, complete control rests at your fingertips. We offer industry-defining technology that is simple to operate and intuitively easy to understand—all in one place.

An outline of the connected system.
A person looking at a radar screen.
Sonar technology icon


Target fish and structures easily with our full range of sonar technology, including the clearest side-scan and down-scan views. See fish in real-time with the highest resolution live sonar.


Simrad, Lowrance

A person grabbing a fish off a hook.
Display icon

fishfinders & chartplotters

Our displays offer integration with a wide variety of fishfinding technology. Discover the best locations for any on-the-water excursion with real-time mapping and see what’s beneath the surface with traditional and live sonar.


Lowrance, Simrad

A person navigating the water.
Submarine icon

Trolling Motors

Navigate along shorelines and shallows smoothly and quietly with intuitive remote steering, chartplotter integration and long-lasting digital power management.


MotorGuide, Lowrance

A closeup of a Simrad® radar.
Radar icon


For safe navigation, our high-definition radars provide precise imaging of the environment around you. Utilize essential features, like bird mode, which helps you identify the best fishing locations.


Simrad, Lowrance

A closeup look of a digital screen.
Mapping icon


Develop reliable fishing routes and prepare yourself for every new expedition with the most accurate charts and maps on the market. Our charting technology includes high resolution bathymetry, shaded relief, custom depth shading and social mapping, making it easy to find productive fishing spots.


C-MAP, Lowrance

Navico Group BRANDS

World-class fishing brands

Our selection of brands bring top performance to every facet of fishing. Find solutions for your every need from small accessories to critical components.

Discover more marine solutions

Power icon

power systems

Driven by technology chargers, inverters, batteries and more all offering reliability around the clock and the freedom to journey your way.

Wifi  Icon

Digital systems

We aim to simplify the user experience through integrated navigational displays, digital control devices and award-winning radars.

Components icon

performance components

We are committed to providing premium marine parts and accessories, compatible with all boat types and meeting the highest industry standards.